Internet purchases - goods or services (2020 onwards) by country
Countries reporting
40
Highest
66.8%
Ireland
Lowest
16.3%
Albania
Median
40.4%
Years covered
5
2020–2024
Data points
205
What the numbers show
Internet purchases - goods or services (2020 onwards) is currently reported for 40 countries. The highest value is 66.8% in Ireland; the lowest is 16.3% in Albania.
The median across all reporting countries is 40.4%, and the mean is 40.6%.
The gap between the highest and lowest reporting country is a factor of about 4.
Internet purchases - goods or services: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | Ireland | 66.8% | 2024 | — | rising |
| 2 | Netherlands | 64.1% | 2024 | — | rising |
| 2 | Netherlands | 64.1% | 2024 | — | rising |
| 4 | Denmark | 59.4% | 2024 | — | rising |
| 5 | Norway | 55.0% | 2024 | — | rising |
| 6 | Sweden | 53.6% | 2024 | — | rising |
| 7 | Cyprus | 51.4% | 2024 | — | rising |
| 8 | Germany | 48.5% | 2024 | — | flat |
| 9 | Belgium | 46.4% | 2024 | — | rising |
| 10 | Slovakia | 46.1% | 2024 | — | rising |
| 10 | Slovakia | 46.1% | 2024 | — | rising |
| 12 | Czechia | 44.9% | 2024 | — | rising |
| 13 | Austria | 43.8% | 2024 | — | rising |
| 14 | Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) | 42.9% | 2024 | — | rising |
| 15 | Luxembourg | 42.6% | 2024 | — | flat |
| 16 | Poland | 41.7% | 2024 | — | rising |
| 16 | Poland | 41.7% | 2024 | — | rising |
| 18 | Malta | 41.4% | 2024 | — | rising |
| 19 | Greece | 41.0% | 2024 | — | rising |
| 20 | Spain | 40.6% | 2024 | — | rising |
| 21 | Finland | 40.2% | 2024 | — | rising |
| 22 | Croatia | 39.9% | 2024 | — | rising |
| 22 | Croatia | 39.9% | 2024 | — | rising |
| 24 | Hungary | 39.3% | 2024 | — | rising |
| 25 | Slovenia | 36.3% | 2024 | — | rising |
| 25 | Slovenia | 36.3% | 2024 | — | rising |
| 27 | Estonia | 36.1% | 2024 | — | rising |
| 27 | Estonia | 36.1% | 2024 | — | rising |
| 29 | Portugal | 35.8% | 2024 | — | rising |
| 30 | Serbia | 33.2% | 2024 | — | rising |
| 31 | Lithuania | 32.4% | 2024 | — | rising |
| 31 | Lithuania | 32.4% | 2024 | — | rising |
| 33 | Türkiye | 29.8% | 2024 | — | rising |
| 34 | Latvia | 28.4% | 2024 | — | rising |
| 34 | Latvia | 28.4% | 2024 | — | rising |
| 36 | Romania | 28.1% | 2024 | — | rising |
| 37 | Italy | 26.8% | 2024 | — | rising |
| 38 | Bulgaria | 26.3% | 2024 | — | rising |
| 39 | Montenegro | 19.7% | 2024 | — | rising |
| 40 | Albania | 16.3% | 2024 | — | rising |
Regions and income groups
Aggregates are excluded from the country ranking above so that a region can never outrank a country.