Internet purchases - goods or services (2020 onwards) in Italy

Italy: Internet purchases - goods or services (2020 onwards) was 26.8% in 2024. ▲ Rising

Latest (2024)
26.8%
Change on year
up 7.1%
World rank
38th
of 41 countries
All-time high
26.8%
in 2024
All-time low
16.7%
in 2020
Years of data
5
2020–2024

Internet purchases - goods or services in Italy, 2020–2024

01020302020202220242020: 16.7 Percentage of individuals2021: 22.9 Percentage of individuals2022: 22.5 Percentage of individuals2023: 25 Percentage of individuals2024: 26.8 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

Italy recorded 26.8% for internet purchases - goods or services in 2024. That is the highest value across all 5 years on record.

The figure is up 7.1% on the previous year and up 60.5% over five years.

Italy ranks 38th of 41 countries on this measure, in the bottom quarter.

Internet purchases - goods or services (2020 onwards) in Italy, year by year

Annual values for Internet purchases - goods or services (2020 onwards) in Italy, 2020 to 2024.
Year Percentage of individuals Change
2020 16.7% —
2021 22.9% +37.4%
2022 22.5% -1.7%
2023 25.0% +11.0%
2024 26.8% +7.1%

Italy compared with similar countries

  • Italy's 26.8% is below the median for Europe & Central Asia, which is 40.6%, 66% of the median. (29 countries reporting)
  • Italy's 26.8% is below the median for high income countries, which is 41.4%, 65% of the median. (27 countries reporting)

Countries ranked near Italy

  1. 35 Latvia 28.4% compare
  2. 35 Latvia 28.4% compare
  3. 37 Romania 28.1% compare
  4. 39 Bulgaria 26.3% compare
  5. 40 Montenegro 19.7% compare
  6. 41 Albania 16.3% compare

See the full ranking of 42 places →

More science & technology data for Italy

All data for Italy →

Frequently asked questions

What is internet purchases - goods or services in Italy?
Internet purchases - goods or services in Italy was 26.8% in 2024, according to Eurostat.
What is the highest internet purchases - goods or services recorded in Italy?
The highest recorded value was 26.8% in 2024.
What is the lowest internet purchases - goods or services recorded in Italy?
The lowest recorded value was 16.7% in 2020.
How does Italy rank for internet purchases - goods or services?
Italy ranks 38th out of 41 countries with data for 2024.
Where does this Italy data come from?
The figures come from Eurostat, published as part of Internet purchases - goods or services (2020 onwards). Statizoid updates them automatically from the source API.

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Internet purchases - goods or services in Italy. Statizoid, drawing on Eurostat. Retrieved 08 November 2026, from https://science-tech.statizoid.com/stat/internet-purchases-goods-or-services-2020-onwards/italy/

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About this data

Indicator
Internet purchases - goods or services (2020 onwards)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
42 places, 210 data points, 2020–2024
Last refreshed