Individuals who ordered goods or services over the internet for private use by country
Countries reporting
49
Highest
87.5%
Ireland
Lowest
23.3%
Albania
Median
58.2%
Years covered
20
2006–2025
Data points
4,779
What the numbers show
Individuals who ordered goods or services over the internet for private use is currently reported for 49 countries. The highest value is 87.5% in Ireland; the lowest is 23.3% in Albania.
The median across all reporting countries is 58.2%, and the mean is 59.4%.
The gap between the highest and lowest reporting country is a factor of about 4.
Individuals who ordered goods or services over the internet for: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | Ireland | 87.5% | 2025 | up 99.9% | rising |
| 2 | Netherlands | 86.4% | 2025 | up 45.5% | rising |
| 2 | Netherlands | 86.4% | 2025 | up 45.5% | rising |
| 4 | United Kingdom | 83.0% | 2020 | up 37.7% | rising |
| 4 | United Kingdom | 83.0% | 2020 | up 37.7% | rising |
| 6 | Denmark | 81.9% | 2025 | up 21.7% | rising |
| 7 | Norway | 80.4% | 2025 | up 31.8% | rising |
| 8 | Sweden | 80.1% | 2025 | up 42.5% | rising |
| 9 | Czechia | 75.4% | 2025 | up 189.3% | volatile |
| 10 | Switzerland | 73.9% | 2025 | up 20.0% | rising |
| 11 | Germany | 70.4% | 2025 | up 10.3% | rising |
| 12 | France | 70.3% | 2025 | up 42.2% | rising |
| 13 | Iceland | 69.2% | 2021 | up 122.0% | rising |
| 14 | Luxembourg | 69.1% | 2025 | up 8.9% | rising |
| 15 | Finland | 68.1% | 2025 | up 38.2% | rising |
| 16 | Slovakia | 66.9% | 2025 | up 93.8% | volatile |
| 16 | Slovakia | 66.9% | 2025 | up 93.8% | volatile |
| 18 | Estonia | 66.8% | 2025 | up 45.7% | volatile |
| 18 | Estonia | 66.8% | 2025 | up 45.7% | volatile |
| 20 | Belgium | 66.7% | 2025 | up 57.7% | rising |
| 21 | Austria | 65.8% | 2025 | up 41.9% | rising |
| 22 | Greece | 62.9% | 2025 | up 165.3% | volatile |
| 23 | Malta | 62.5% | 2025 | up 41.6% | rising |
| 24 | Spain | 59.6% | 2025 | up 86.0% | rising |
| 25 | Cyprus | 58.2% | 2025 | up 212.3% | volatile |
| 26 | Poland | 56.6% | 2025 | up 135.0% | rising |
| 26 | Poland | 56.6% | 2025 | up 135.0% | rising |
| 28 | Hungary | 54.8% | 2025 | up 137.6% | volatile |
| 29 | Latvia | 54.3% | 2025 | up 98.3% | volatile |
| 29 | Latvia | 54.3% | 2025 | up 98.3% | volatile |
| 31 | Lithuania | 53.5% | 2025 | up 143.8% | volatile |
| 31 | Lithuania | 53.5% | 2025 | up 143.8% | volatile |
| 33 | Slovenia | 53.2% | 2025 | up 90.4% | volatile |
| 33 | Slovenia | 53.2% | 2025 | up 90.4% | volatile |
| 35 | Croatia | 51.1% | 2025 | up 94.0% | volatile |
| 35 | Croatia | 51.1% | 2025 | up 94.0% | volatile |
| 37 | Serbia | 50.5% | 2025 | up 229.8% | volatile |
| 38 | Portugal | 49.6% | 2025 | up 119.1% | volatile |
| 39 | Italy | 43.8% | 2025 | up 142.1% | volatile |
| 40 | Türkiye | 42.3% | 2025 | up 295.1% | volatile |
| 41 | Kosovo* | 42.1% | 2025 | up 1,206.8% | volatile |
| 42 | North Macedonia | 42.0% | 2025 | up 444.5% | volatile |
| 43 | Romania | 41.5% | 2025 | up 444.3% | volatile |
| 44 | Bosnia and Herzegovina | 39.4% | 2025 | up 187.3% | rising |
| 45 | Martinique | 37.9% | 2025 | up 97.9% | rising |
| 46 | Bulgaria | 34.8% | 2025 | up 194.7% | volatile |
| 47 | Guadeloupe | 32.2% | 2025 | up 21.4% | flat |
| 48 | Montenegro | 30.2% | 2025 | up 268.9% | rising |
| 49 | Albania | 23.3% | 2025 | up 587.6% | volatile |
Regions and income groups
Aggregates are excluded from the country ranking above so that a region can never outrank a country.
- Zeeland 91.4%
- South West (UK) (NUTS 2021) 88.5%
- Eastern and Midland 88.0%
- Noord-Holland 87.9%
- Utrecht (NUTS 2021) 87.8%
- Praha 87.8%
- West Midlands (UK) (NUTS 2021) 87.6%
- West-Nederland 87.5%
- Northern and Western 87.0%
- Southern 87.0%
- Noord-Brabant 86.9%
- Friesland (NL) 86.2%
- London (NUTS 2021) 86.2%
- Zuid-Nederland 86.0%
- East of England (NUTS 2021) 85.8%
- Gelderland 85.6%
- South East (UK) (NUTS 2021) 85.5%
- Groningen 85.1%
- Oost-Nederland 84.9%
- Flevoland 84.8%
- Noord-Nederland 84.8%
- Limburg (NL) 83.9%
- Overijssel 83.7%
- Wales (NUTS 2021) 83.7%
- Hovedstaden 83.4%
- Zuid-Holland (NUTS 2021) 83.2%
- Scotland (NUTS 2021) 83.0%
- Midtjylland 82.7%
- Oslo og Viken 82.6%
- Drenthe 82.6%
- Vestlandet 82.3%
- Danmark 81.9%
- Bratislavský kraj 81.6%
- Zürich 81.5%
- Stockholm 81.4%
- Övre Norrland 81.4%
- Trøndelag 81.2%
- East Midlands (UK) (NUTS 2021) 81.2%
- Syddanmark 81.0%
- Sjælland 80.9%