Individuals who ordered goods or services over the internet for private use by country

Countries reporting
49
Highest
87.5%
Ireland
Lowest
23.3%
Albania
Median
58.2%
Years covered
20
2006–2025
Data points
4,779

What the numbers show

Individuals who ordered goods or services over the internet for private use is currently reported for 49 countries. The highest value is 87.5% in Ireland; the lowest is 23.3% in Albania.

The median across all reporting countries is 58.2%, and the mean is 59.4%.

The gap between the highest and lowest reporting country is a factor of about 4.

Individuals who ordered goods or services over the internet for: full country ranking

#Country LatestYear 10-year changeTrend
1 Ireland 87.5% 2025 up 99.9% rising
2 Netherlands 86.4% 2025 up 45.5% rising
2 Netherlands 86.4% 2025 up 45.5% rising
4 United Kingdom 83.0% 2020 up 37.7% rising
4 United Kingdom 83.0% 2020 up 37.7% rising
6 Denmark 81.9% 2025 up 21.7% rising
7 Norway 80.4% 2025 up 31.8% rising
8 Sweden 80.1% 2025 up 42.5% rising
9 Czechia 75.4% 2025 up 189.3% volatile
10 Switzerland 73.9% 2025 up 20.0% rising
11 Germany 70.4% 2025 up 10.3% rising
12 France 70.3% 2025 up 42.2% rising
13 Iceland 69.2% 2021 up 122.0% rising
14 Luxembourg 69.1% 2025 up 8.9% rising
15 Finland 68.1% 2025 up 38.2% rising
16 Slovakia 66.9% 2025 up 93.8% volatile
16 Slovakia 66.9% 2025 up 93.8% volatile
18 Estonia 66.8% 2025 up 45.7% volatile
18 Estonia 66.8% 2025 up 45.7% volatile
20 Belgium 66.7% 2025 up 57.7% rising
21 Austria 65.8% 2025 up 41.9% rising
22 Greece 62.9% 2025 up 165.3% volatile
23 Malta 62.5% 2025 up 41.6% rising
24 Spain 59.6% 2025 up 86.0% rising
25 Cyprus 58.2% 2025 up 212.3% volatile
26 Poland 56.6% 2025 up 135.0% rising
26 Poland 56.6% 2025 up 135.0% rising
28 Hungary 54.8% 2025 up 137.6% volatile
29 Latvia 54.3% 2025 up 98.3% volatile
29 Latvia 54.3% 2025 up 98.3% volatile
31 Lithuania 53.5% 2025 up 143.8% volatile
31 Lithuania 53.5% 2025 up 143.8% volatile
33 Slovenia 53.2% 2025 up 90.4% volatile
33 Slovenia 53.2% 2025 up 90.4% volatile
35 Croatia 51.1% 2025 up 94.0% volatile
35 Croatia 51.1% 2025 up 94.0% volatile
37 Serbia 50.5% 2025 up 229.8% volatile
38 Portugal 49.6% 2025 up 119.1% volatile
39 Italy 43.8% 2025 up 142.1% volatile
40 Türkiye 42.3% 2025 up 295.1% volatile
41 Kosovo* 42.1% 2025 up 1,206.8% volatile
42 North Macedonia 42.0% 2025 up 444.5% volatile
43 Romania 41.5% 2025 up 444.3% volatile
44 Bosnia and Herzegovina 39.4% 2025 up 187.3% rising
45 Martinique 37.9% 2025 up 97.9% rising
46 Bulgaria 34.8% 2025 up 194.7% volatile
47 Guadeloupe 32.2% 2025 up 21.4% flat
48 Montenegro 30.2% 2025 up 268.9% rising
49 Albania 23.3% 2025 up 587.6% volatile

Regions and income groups

Aggregates are excluded from the country ranking above so that a region can never outrank a country.

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Individuals who ordered goods or services over the internet for by country. Statizoid, drawing on Eurostat. Retrieved 26 September 2026, from https://science-tech.statizoid.com/stat/individuals-who-ordered-goods-or-services-over-the-internet-for-private-use/

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About this data

Indicator
Individuals who ordered goods or services over the internet for private use
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
347 places, 4,779 data points, 2006–2025
Last refreshed