Individuals who ordered goods or services over the internet for private use by country

Countries reporting
38
Highest
86.4%
Netherlands
Lowest
62.5%
Malta
Median
61.1%
Years covered
20
2006–2025
Data points
4,605

What the numbers show

Individuals who ordered goods or services over the internet for private use is currently reported for 38 countries. The highest value is 86.4% in Netherlands; the lowest is 62.5% in Malta.

The median across all reporting countries is 61.1%, and the mean is 59.7%.

Individuals who ordered goods or services over the internet for privat: full country ranking

#Country LatestYear 10-year changeTrend
1 Netherlands 86.4% 2025 up 45.5% rising
2 United Kingdom 83.0% 2020 up 37.7% rising
3 Denmark 81.9% 2025 up 21.7% rising
4 Norway 80.4% 2025 up 31.8% rising
5 Sweden 80.1% 2025 up 42.5% rising
6 Czechia 75.4% 2025 up 189.3% volatile
7 Switzerland 73.9% 2025 up 20.0% rising
8 Germany 70.4% 2025 up 10.3% rising
9 Ireland 87.5% 2025 up 99.9% rising
9 France 70.3% 2025 up 42.2% rising
10 Iceland 69.2% 2021 up 122.0% rising
11 Finland 68.1% 2025 up 38.2% rising
12 Slovakia 66.9% 2025 up 93.8% volatile
13 Estonia 66.8% 2025 up 45.7% volatile
14 Belgium 66.7% 2025 up 57.7% rising
15 Austria 65.8% 2025 up 41.9% rising
16 Greece 62.9% 2025 up 165.3% volatile
17 Spain 59.6% 2025 up 86.0% rising
18 Cyprus 58.2% 2025 up 212.3% volatile
19 Poland 56.6% 2025 up 135.0% rising
20 Hungary 54.8% 2025 up 137.6% volatile
21 Latvia 54.3% 2025 up 98.3% volatile
22 Lithuania 53.5% 2025 up 143.8% volatile
23 Slovenia 53.2% 2025 up 90.4% volatile
24 Croatia 51.1% 2025 up 94.0% volatile
25 Serbia 50.5% 2025 up 229.8% volatile
26 Portugal 49.6% 2025 up 119.1% volatile
27 Italy 43.8% 2025 up 142.1% volatile
28 Türkiye 42.3% 2025 up 295.1% volatile
29 Kosovo* 42.1% 2025 up 1,206.8% volatile
30 North Macedonia 42.0% 2025 up 444.5% volatile
31 Romania 41.5% 2025 up 444.3% volatile
32 Bosnia and Herzegovina 39.4% 2025 up 187.3% rising
33 Bulgaria 34.8% 2025 up 194.7% volatile
34 Montenegro 30.2% 2025 up 268.9% rising
35 Albania 23.3% 2025 up 587.6% volatile
110 Luxembourg 69.1% 2025 up 8.9% rising
160 Malta 62.5% 2025 up 41.6% rising

About this data

Indicator
Individuals who ordered goods or services over the internet for private use
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
338 places, 4,605 data points, 2006–2025
Last refreshed