Individuals who ordered goods or services over the internet in Serbia

Serbia: Individuals who ordered goods or services over the internet for was 50.5% in 2025. ◆ Volatile

Latest (2025)
50.5%
Change on year
up 6.3%
World rank
37th
of 49 countries
All-time high
50.5%
in 2025
All-time low
1.3%
in 2007
Years of data
12
2007–2025

Individuals who ordered goods or services over the internet for in Serbia, 2007–2025

010203040502007201620252007: 1.3 Percentage of individuals2009: 2.8 Percentage of individuals2015: 15.3 Percentage of individuals2017: 21.1 Percentage of individuals2018: 23.4 Percentage of individuals2019: 26.7 Percentage of individuals2020: 29 Percentage of individuals2021: 35.7 Percentage of individuals2022: 40 Percentage of individuals2023: 45.9 Percentage of individuals2024: 47.5 Percentage of individuals2025: 50.5 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

The most recent figure for individuals who ordered goods or services over the internet for in Serbia is 50.5%, measured in 2025. That is the highest value across all 12 years on record.

That represents a change of up 6.3% on the previous year and up 229.8% over ten years.

Over the whole period, individuals who ordered goods or services over the internet for in Serbia peaked at 50.5% in 2025 and was at its lowest, 1.3%, in 2007.

Serbia ranks 37th of 49 countries on this measure, in the bottom quarter.

The series is highly variable year to year, so single readings are best treated with caution.

Individuals who ordered goods or services over the internet for in Serbia, year by year

Annual values for Individuals who ordered goods or services over the internet for private use in Serbia, 2007 to 2025.
Year Percentage of individuals Change
2007 1.3% —
2009 2.8% +119.5%
2015 15.3% +444.8%
2017 21.1% +37.5%
2018 23.4% +11.2%
2019 26.7% +14.2%
2020 29.0% +8.5%
2021 35.7% +23.1%
2022 40.0% +12.0%
2023 45.9% +14.7%
2024 47.5% +3.6%
2025 50.5% +6.3%

Serbia compared with similar countries

  • Serbia's 50.5% is below the median for Europe & Central Asia, which is 62.9%, 80% of the median. (35 countries reporting)
  • Serbia's 50.5% is above the median for upper middle income countries, which is 39.4%, 1.3× the median. (5 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 2.0% 1.3% 2.8% 2
2010s 21.6% 15.3% 26.7% 4
2020s 41.4% 29.0% 50.5% 6

Countries ranked near Serbia

  1. 35 Croatia 51.1% compare
  2. 35 Croatia 51.1% compare
  3. 38 Portugal 49.6% compare
  4. 39 Italy 43.8% compare
  5. 40 Türkiye 42.3% compare

See the full ranking of 347 places →

More science & technology data for Serbia

All data for Serbia →

Frequently asked questions

What is individuals who ordered goods or services over the internet for in Serbia?
Individuals who ordered goods or services over the internet for in Serbia was 50.5% in 2025, according to Eurostat.
What is the highest individuals who ordered goods or services over the internet for recorded in Serbia?
The highest recorded value was 50.5% in 2025.
What is the lowest individuals who ordered goods or services over the internet for recorded in Serbia?
The lowest recorded value was 1.3% in 2007.
How does Serbia rank for individuals who ordered goods or services over the internet for?
Serbia ranks 37th out of 49 countries with data for 2025.
Is individuals who ordered goods or services over the internet for rising or falling in Serbia?
Over the last ten years it is up 229.8%. The long-run trend across the full record is volatile.
Where does this Serbia data come from?
The figures come from Eurostat, published as part of Individuals who ordered goods or services over the internet for private use. Statizoid updates them automatically from the source API.

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Individuals who ordered goods or services over the internet for in Serbia. Statizoid, drawing on Eurostat. Retrieved 07 October 2026, from https://science-tech.statizoid.com/stat/individuals-who-ordered-goods-or-services-over-the-internet-for-private-use/serbia/

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About this data

Indicator
Individuals who ordered goods or services over the internet for private use
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
347 places, 4,779 data points, 2006–2025
Last refreshed