Individuals who ordered goods or services over the internet in Italy

Italy: Individuals who ordered goods or services over the internet for was 43.8% in 2025. ◆ Volatile

Latest (2025)
43.8%
Change on year
up 4.6%
World rank
39th
of 49 countries
All-time high
43.8%
in 2025
All-time low
5.4%
in 2006
Years of data
20
2006–2025

Individuals who ordered goods or services over the internet for in Italy, 2006–2025

102030402006201520252006: 5.4 Percentage of individuals2007: 6.6 Percentage of individuals2008: 6.5 Percentage of individuals2009: 7.8 Percentage of individuals2010: 9.3 Percentage of individuals2011: 10.4 Percentage of individuals2012: 10.9 Percentage of individuals2013: 13.7 Percentage of individuals2014: 15.2 Percentage of individuals2015: 18.1 Percentage of individuals2016: 20.1 Percentage of individuals2017: 23 Percentage of individuals2018: 25.7 Percentage of individuals2019: 28.1 Percentage of individuals2020: 31.4 Percentage of individuals2021: 39.8 Percentage of individuals2022: 37.3 Percentage of individuals2023: 39.2 Percentage of individuals2024: 41.9 Percentage of individuals2025: 43.8 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

The most recent figure for individuals who ordered goods or services over the internet for in Italy is 43.8%, measured in 2025. That is the highest value across all 20 years on record.

The figure is up 4.6% on the previous year and up 142.1% over ten years.

Over the whole period, individuals who ordered goods or services over the internet for in Italy peaked at 43.8% in 2025 and was at its lowest, 5.4%, in 2006.

That places Italy 39th out of 49 countries with data for 2025, putting it in the bottom quarter.

The series is highly variable year to year, so single readings are best treated with caution.

Individuals who ordered goods or services over the internet for in Italy, year by year

Annual values for Individuals who ordered goods or services over the internet for private use in Italy, 2006 to 2025.
Year Percentage of individuals Change
2006 5.4% —
2007 6.6% +22.6%
2008 6.5% -1.4%
2009 7.8% +19.4%
2010 9.3% +18.8%
2011 10.4% +11.9%
2012 10.9% +5.3%
2013 13.7% +25.6%
2014 15.2% +10.8%
2015 18.1% +18.9%
2016 20.1% +11.2%
2017 23.0% +14.4%
2018 25.7% +11.8%
2019 28.1% +9.4%
2020 31.4% +11.6%
2021 39.8% +26.6%
2022 37.3% -6.3%
2023 39.2% +5.1%
2024 41.9% +6.8%
2025 43.8% +4.6%

Italy compared with similar countries

  • Italy's 43.8% is below the median for Europe & Central Asia, which is 62.9%, 70% of the median. (35 countries reporting)
  • Italy's 43.8% is below the median for high income countries, which is 66.7%, 66% of the median. (31 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 6.6% 5.4% 7.8% 4
2010s 17.5% 9.3% 28.1% 10
2020s 38.9% 31.4% 43.8% 6

Countries ranked near Italy

  1. 37 Serbia 50.5% compare
  2. 38 Portugal 49.6% compare
  3. 40 Türkiye 42.3% compare
  4. 41 Kosovo* 42.1% compare
  5. 42 North Macedonia 42.0% compare

See the full ranking of 347 places →

More science & technology data for Italy

All data for Italy →

Frequently asked questions

What is individuals who ordered goods or services over the internet for in Italy?
Individuals who ordered goods or services over the internet for in Italy was 43.8% in 2025, according to Eurostat.
What is the highest individuals who ordered goods or services over the internet for recorded in Italy?
The highest recorded value was 43.8% in 2025.
What is the lowest individuals who ordered goods or services over the internet for recorded in Italy?
The lowest recorded value was 5.4% in 2006.
How does Italy rank for individuals who ordered goods or services over the internet for?
Italy ranks 39th out of 49 countries with data for 2025.
Is individuals who ordered goods or services over the internet for rising or falling in Italy?
Over the last ten years it is up 142.1%. The long-run trend across the full record is volatile.
Where does this Italy data come from?
The figures come from Eurostat, published as part of Individuals who ordered goods or services over the internet for private use. Statizoid updates them automatically from the source API.

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Individuals who ordered goods or services over the internet for in Italy. Statizoid, drawing on Eurostat. Retrieved 07 October 2026, from https://science-tech.statizoid.com/stat/individuals-who-ordered-goods-or-services-over-the-internet-for-private-use/italy/

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About this data

Indicator
Individuals who ordered goods or services over the internet for private use
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
347 places, 4,779 data points, 2006–2025
Last refreshed