Internet purchases by individuals in Germany

Germany: Internet purchases by individuals was 71.0% in 2019. ▲ Rising

Latest (2019)
71.0%
Change on year
up 4.7%
World rank
4th
of 43 countries
All-time high
71.0%
in 2019
All-time low
17.4%
in 2002
Years of data
18
2002–2019

Internet purchases by individuals in Germany, 2002–2019

204060802002201020192002: 17.4 Percentage of individuals2003: 24 Percentage of individuals2004: 28.7 Percentage of individuals2005: 32.2 Percentage of individuals2006: 38 Percentage of individuals2007: 40.9 Percentage of individuals2008: 42.3 Percentage of individuals2009: 45.2 Percentage of individuals2010: 48.3 Percentage of individuals2011: 53.6 Percentage of individuals2012: 55.5 Percentage of individuals2013: 59.8 Percentage of individuals2014: 61.4 Percentage of individuals2015: 63.8 Percentage of individuals2016: 64.4 Percentage of individuals2017: 66.3 Percentage of individuals2018: 67.8 Percentage of individuals2019: 71 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

The most recent figure for internet purchases by individuals in Germany is 71.0%, measured in 2019. That is the highest value across all 18 years on record.

That represents a change of up 4.7% on the previous year and up 57.2% over ten years.

Over the whole period, internet purchases by individuals in Germany peaked at 71.0% in 2019 and was at its lowest, 17.4%, in 2002.

Germany ranks 4th of 43 countries on this measure, in the top 10%.

The long-run direction has been consistently rising across the 18 years of available data.

Internet purchases by individuals in Germany, year by year

Annual values for Internet purchases by individuals (2002-2019) in Germany, 2002 to 2019.
Year Percentage of individuals Change
2002 17.4% —
2003 24.0% +38.2%
2004 28.7% +19.3%
2005 32.2% +12.3%
2006 38.0% +18.0%
2007 40.9% +7.5%
2008 42.3% +3.4%
2009 45.2% +6.9%
2010 48.3% +6.9%
2011 53.6% +11.0%
2012 55.5% +3.4%
2013 59.8% +7.8%
2014 61.4% +2.6%
2015 63.8% +4.1%
2016 64.4% +0.9%
2017 66.3% +3.0%
2018 67.8% +2.3%
2019 71.0% +4.7%

Germany compared with similar countries

  • Germany's 71.0% is above the median for Europe & Central Asia, which is 46.8%, 1.5× the median. (31 countries reporting)
  • Germany's 71.0% is above the median for high income countries, which is 48.2%, 1.5× the median. (30 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 33.6% 17.4% 45.2% 8
2010s 61.2% 48.3% 71.0% 10

Countries ranked near Germany

  1. 1 United Kingdom 80.1% compare
  2. 1 United Kingdom 80.1% compare
  3. 3 Denmark 73.9% compare
  4. 5 Sweden 70.3% compare
  5. 6 Netherlands 69.9% compare
  6. 6 Netherlands 69.9% compare

See the full ranking of 48 places →

More science & technology data for Germany

All data for Germany →

Frequently asked questions

What is internet purchases by individuals in Germany?
Internet purchases by individuals in Germany was 71.0% in 2019, according to Eurostat.
What is the highest internet purchases by individuals recorded in Germany?
The highest recorded value was 71.0% in 2019.
What is the lowest internet purchases by individuals recorded in Germany?
The lowest recorded value was 17.4% in 2002.
How does Germany rank for internet purchases by individuals?
Germany ranks 4th out of 43 countries with data for 2019.
Is internet purchases by individuals rising or falling in Germany?
Over the last ten years it is up 57.2%. The long-run trend across the full record is rising.
Where does this Germany data come from?
The figures come from Eurostat, published as part of Internet purchases by individuals (2002-2019). Statizoid updates them automatically from the source API.

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Internet purchases by individuals in Germany. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://science-tech.statizoid.com/stat/internet-purchases-by-individuals-2002-2019/germany/

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About this data

Indicator
Internet purchases by individuals (2002-2019)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
48 places, 758 data points, 2002–2019
Last refreshed