Internet purchases by individuals in Sweden

Sweden: Internet purchases by individuals was 70.3% in 2019. ▲ Rising

Latest (2019)
70.3%
Change on year
up 10.1%
World rank
5th
of 43 countries
All-time high
70.3%
in 2019
All-time low
20.6%
in 2003
Years of data
18
2002–2019

Internet purchases by individuals in Sweden, 2002–2019

2030405060702002201020192002: 23.7 Percentage of individuals2003: 20.6 Percentage of individuals2004: 29.8 Percentage of individuals2005: 36.4 Percentage of individuals2006: 39.4 Percentage of individuals2007: 38.5 Percentage of individuals2008: 37.9 Percentage of individuals2009: 45 Percentage of individuals2010: 49.9 Percentage of individuals2011: 53.3 Percentage of individuals2012: 58.1 Percentage of individuals2013: 57.3 Percentage of individuals2014: 61.5 Percentage of individuals2015: 56.2 Percentage of individuals2016: 62.8 Percentage of individuals2017: 67.4 Percentage of individuals2018: 63.9 Percentage of individuals2019: 70.3 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

The most recent figure for internet purchases by individuals in Sweden is 70.3%, measured in 2019. That is the highest value across all 18 years on record.

Compared with earlier readings it is up 10.1% on the previous year and up 56.2% over ten years.

Over the whole period, internet purchases by individuals in Sweden peaked at 70.3% in 2019 and was at its lowest, 20.6%, in 2003.

That places Sweden 5th out of 43 countries with data for 2019, putting it in the top 10%.

The long-run direction has been consistently rising across the 18 years of available data.

Internet purchases by individuals in Sweden, year by year

Annual values for Internet purchases by individuals (2002-2019) in Sweden, 2002 to 2019.
Year Percentage of individuals Change
2002 23.7% —
2003 20.6% -13.4%
2004 29.8% +44.7%
2005 36.4% +22.4%
2006 39.4% +8.2%
2007 38.5% -2.2%
2008 37.9% -1.6%
2009 45.0% +18.7%
2010 49.9% +10.8%
2011 53.3% +6.9%
2012 58.1% +8.9%
2013 57.3% -1.4%
2014 61.5% +7.4%
2015 56.2% -8.6%
2016 62.8% +11.6%
2017 67.4% +7.3%
2018 63.9% -5.2%
2019 70.3% +10.1%

Sweden compared with similar countries

  • Sweden's 70.3% is above the median for Europe & Central Asia, which is 46.8%, 1.5× the median. (31 countries reporting)
  • Sweden's 70.3% is above the median for high income countries, which is 48.2%, 1.5× the median. (30 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 33.9% 20.6% 45.0% 8
2010s 60.1% 49.9% 70.3% 10

Countries ranked near Sweden

  1. 3 Denmark 73.9% compare
  2. 4 Germany 71.0% compare
  3. 6 Netherlands 69.9% compare
  4. 6 Netherlands 69.9% compare
  5. 8 Norway 67.1% compare

See the full ranking of 48 places →

More science & technology data for Sweden

All data for Sweden →

Frequently asked questions

What is internet purchases by individuals in Sweden?
Internet purchases by individuals in Sweden was 70.3% in 2019, according to Eurostat.
What is the highest internet purchases by individuals recorded in Sweden?
The highest recorded value was 70.3% in 2019.
What is the lowest internet purchases by individuals recorded in Sweden?
The lowest recorded value was 20.6% in 2003.
How does Sweden rank for internet purchases by individuals?
Sweden ranks 5th out of 43 countries with data for 2019.
Is internet purchases by individuals rising or falling in Sweden?
Over the last ten years it is up 56.2%. The long-run trend across the full record is rising.
Where does this Sweden data come from?
The figures come from Eurostat, published as part of Internet purchases by individuals (2002-2019). Statizoid updates them automatically from the source API.

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Internet purchases by individuals in Sweden. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://science-tech.statizoid.com/stat/internet-purchases-by-individuals-2002-2019/sweden/

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About this data

Indicator
Internet purchases by individuals (2002-2019)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
48 places, 758 data points, 2002–2019
Last refreshed