Internet purchases by individuals (2002-2019) by country
Countries reporting
43
Highest
80.1%
United Kingdom
Lowest
14.1%
Bulgaria
Median
46.8%
Years covered
18
2002–2019
Data points
758
What the numbers show
Internet purchases by individuals (2002-2019) is currently reported for 43 countries. The highest value is 80.1% in United Kingdom; the lowest is 14.1% in Bulgaria.
The median across all reporting countries is 46.8%, and the mean is 47.1%.
The gap between the highest and lowest reporting country is a factor of about 6.
Internet purchases by individuals: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | United Kingdom | 80.1% | 2019 | up 38.9% | rising |
| 1 | United Kingdom | 80.1% | 2019 | up 38.9% | rising |
| 3 | Denmark | 73.9% | 2019 | up 48.1% | rising |
| 4 | Germany | 71.0% | 2019 | up 57.2% | rising |
| 5 | Sweden | 70.3% | 2019 | up 56.2% | rising |
| 6 | Netherlands | 69.9% | 2019 | up 43.8% | rising |
| 6 | Netherlands | 69.9% | 2019 | up 43.8% | rising |
| 8 | Norway | 67.1% | 2019 | up 24.0% | rising |
| 9 | Luxembourg | 62.7% | 2019 | up 35.7% | rising |
| 10 | Iceland | 59.4% | 2019 | up 123.9% | rising |
| 11 | Ireland | 59.2% | 2019 | up 104.5% | rising |
| 12 | France | 58.0% | 2019 | up 79.6% | rising |
| 13 | Estonia | 56.3% | 2019 | up 369.2% | volatile |
| 13 | Estonia | 56.3% | 2019 | up 369.2% | volatile |
| 15 | Finland | 55.2% | 2019 | up 50.0% | rising |
| 16 | Belgium | 54.6% | 2019 | up 121.3% | rising |
| 17 | Austria | 54.4% | 2019 | up 72.2% | rising |
| 18 | Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) | 52.3% | 2019 | up 92.0% | rising |
| 19 | Malta | 49.5% | 2019 | up 81.8% | rising |
| 20 | Spain | 46.9% | 2019 | up 208.5% | volatile |
| 21 | Slovakia | 46.8% | 2019 | up 195.2% | volatile |
| 21 | Slovakia | 46.8% | 2019 | up 195.2% | volatile |
| 23 | Slovenia | 44.8% | 2019 | up 212.1% | volatile |
| 23 | Slovenia | 44.8% | 2019 | up 212.1% | volatile |
| 25 | Czechia | 42.6% | 2019 | up 249.7% | volatile |
| 26 | Poland | 41.4% | 2019 | up 128.3% | volatile |
| 26 | Poland | 41.4% | 2019 | up 128.3% | volatile |
| 28 | Lithuania | 37.9% | 2019 | up 492.8% | volatile |
| 28 | Lithuania | 37.9% | 2019 | up 492.8% | volatile |
| 30 | Hungary | 35.0% | 2019 | up 300.1% | volatile |
| 31 | Croatia | 35.0% | 2019 | up 494.7% | volatile |
| 31 | Croatia | 35.0% | 2019 | up 494.7% | volatile |
| 33 | Latvia | 33.9% | 2019 | up 311.9% | volatile |
| 33 | Latvia | 33.9% | 2019 | up 311.9% | volatile |
| 35 | Greece | 32.4% | 2019 | up 328.4% | volatile |
| 36 | Cyprus | 31.1% | 2019 | up 138.9% | volatile |
| 37 | Portugal | 28.2% | 2019 | up 190.9% | volatile |
| 38 | Italy | 28.1% | 2019 | up 260.4% | volatile |
| 39 | Serbia | 26.7% | 2019 | up 851.2% | volatile |
| 40 | Türkiye | 23.0% | 2019 | up 946.4% | volatile |
| 41 | North Macedonia | 22.4% | 2019 | up 1,371.7% | volatile |
| 42 | Romania | 14.6% | 2019 | up 622.3% | volatile |
| 43 | Bulgaria | 14.1% | 2019 | up 323.2% | volatile |
Regions and income groups
Aggregates are excluded from the country ranking above so that a region can never outrank a country.