Internet purchases by individuals in Italy

Italy: Internet purchases by individuals was 28.1% in 2019. ◆ Volatile

Latest (2019)
28.1%
Change on year
up 9.4%
World rank
38th
of 43 countries
All-time high
28.1%
in 2019
All-time low
3.2%
in 2002
Years of data
17
2002–2019

Internet purchases by individuals in Italy, 2002–2019

510152025302002201020192002: 3.2 Percentage of individuals2003: 4 Percentage of individuals2005: 3.8 Percentage of individuals2006: 5.4 Percentage of individuals2007: 6.6 Percentage of individuals2008: 6.5 Percentage of individuals2009: 7.8 Percentage of individuals2010: 9.3 Percentage of individuals2011: 10.4 Percentage of individuals2012: 10.9 Percentage of individuals2013: 13.7 Percentage of individuals2014: 15.2 Percentage of individuals2015: 18.1 Percentage of individuals2016: 20.1 Percentage of individuals2017: 23 Percentage of individuals2018: 25.7 Percentage of individuals2019: 28.1 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

In 2019, internet purchases by individuals in Italy stood at 28.1%. That is the highest value across all 17 years on record.

The figure is up 9.4% on the previous year and up 260.4% over ten years.

Over the whole period, internet purchases by individuals in Italy peaked at 28.1% in 2019 and was at its lowest, 3.2%, in 2002.

Italy ranks 38th of 43 countries on this measure, in the bottom quarter.

The series is highly variable year to year, so single readings are best treated with caution.

Internet purchases by individuals in Italy, year by year

Annual values for Internet purchases by individuals (2002-2019) in Italy, 2002 to 2019.
Year Percentage of individuals Change
2002 3.2% —
2003 4.0% +23.4%
2005 3.8% -3.3%
2006 5.4% +41.6%
2007 6.6% +22.6%
2008 6.5% -1.4%
2009 7.8% +19.4%
2010 9.3% +18.8%
2011 10.4% +11.9%
2012 10.9% +5.3%
2013 13.7% +25.6%
2014 15.2% +10.8%
2015 18.1% +18.9%
2016 20.1% +11.2%
2017 23.0% +14.4%
2018 25.7% +11.8%
2019 28.1% +9.4%

Italy compared with similar countries

  • Italy's 28.1% is below the median for Europe & Central Asia, which is 46.8%, 60% of the median. (31 countries reporting)
  • Italy's 28.1% is below the median for high income countries, which is 48.2%, 58% of the median. (30 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 5.3% 3.2% 7.8% 7
2010s 17.5% 9.3% 28.1% 10

Countries ranked near Italy

  1. 35 Greece 32.4% compare
  2. 36 Cyprus 31.1% compare
  3. 37 Portugal 28.2% compare
  4. 39 Serbia 26.7% compare
  5. 40 Türkiye 23.0% compare
  6. 41 North Macedonia 22.4% compare

See the full ranking of 48 places →

More science & technology data for Italy

All data for Italy →

Frequently asked questions

What is internet purchases by individuals in Italy?
Internet purchases by individuals in Italy was 28.1% in 2019, according to Eurostat.
What is the highest internet purchases by individuals recorded in Italy?
The highest recorded value was 28.1% in 2019.
What is the lowest internet purchases by individuals recorded in Italy?
The lowest recorded value was 3.2% in 2002.
How does Italy rank for internet purchases by individuals?
Italy ranks 38th out of 43 countries with data for 2019.
Is internet purchases by individuals rising or falling in Italy?
Over the last ten years it is up 260.4%. The long-run trend across the full record is volatile.
Where does this Italy data come from?
The figures come from Eurostat, published as part of Internet purchases by individuals (2002-2019). Statizoid updates them automatically from the source API.

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Internet purchases by individuals in Italy. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://science-tech.statizoid.com/stat/internet-purchases-by-individuals-2002-2019/italy/

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About this data

Indicator
Internet purchases by individuals (2002-2019)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
48 places, 758 data points, 2002–2019
Last refreshed