Internet purchases by individuals in Serbia

Serbia: Internet purchases by individuals was 26.7% in 2019. ◆ Volatile

Latest (2019)
26.7%
Change on year
up 14.2%
World rank
39th
of 43 countries
All-time high
26.7%
in 2019
All-time low
1.3%
in 2007
Years of data
6
2007–2019

Internet purchases by individuals in Serbia, 2007–2019

01020302007201320192007: 1.3 Percentage of individuals2009: 2.8 Percentage of individuals2015: 15.3 Percentage of individuals2017: 21.1 Percentage of individuals2018: 23.4 Percentage of individuals2019: 26.7 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

The most recent figure for internet purchases by individuals in Serbia is 26.7%, measured in 2019. That is the highest value across all 6 years on record.

Compared with earlier readings it is up 14.2% on the previous year and up 851.2% over ten years.

Over the whole period, internet purchases by individuals in Serbia peaked at 26.7% in 2019 and was at its lowest, 1.3%, in 2007.

That places Serbia 39th out of 43 countries with data for 2019, putting it in the bottom quarter.

Internet purchases by individuals in Serbia, year by year

Annual values for Internet purchases by individuals (2002-2019) in Serbia, 2007 to 2019.
Year Percentage of individuals Change
2007 1.3% —
2009 2.8% +119.5%
2015 15.3% +444.8%
2017 21.1% +37.5%
2018 23.4% +11.2%
2019 26.7% +14.2%

Serbia compared with similar countries

  • Serbia's 26.7% is below the median for Europe & Central Asia, which is 46.8%, 57% of the median. (31 countries reporting)

Averages by decade

DecadeAverage LowestHighest Years
2000s 2.0% 1.3% 2.8% 2
2010s 21.6% 15.3% 26.7% 4

Countries ranked near Serbia

  1. 36 Cyprus 31.1% compare
  2. 37 Portugal 28.2% compare
  3. 38 Italy 28.1% compare
  4. 40 Türkiye 23.0% compare
  5. 41 North Macedonia 22.4% compare
  6. 42 Romania 14.6% compare

See the full ranking of 48 places →

More science & technology data for Serbia

All data for Serbia →

Frequently asked questions

What is internet purchases by individuals in Serbia?
Internet purchases by individuals in Serbia was 26.7% in 2019, according to Eurostat.
What is the highest internet purchases by individuals recorded in Serbia?
The highest recorded value was 26.7% in 2019.
What is the lowest internet purchases by individuals recorded in Serbia?
The lowest recorded value was 1.3% in 2007.
How does Serbia rank for internet purchases by individuals?
Serbia ranks 39th out of 43 countries with data for 2019.
Is internet purchases by individuals rising or falling in Serbia?
Over the last ten years it is up 851.2%. The long-run trend across the full record is volatile.
Where does this Serbia data come from?
The figures come from Eurostat, published as part of Internet purchases by individuals (2002-2019). Statizoid updates them automatically from the source API.

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Internet purchases by individuals in Serbia. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://science-tech.statizoid.com/stat/internet-purchases-by-individuals-2002-2019/serbia/

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About this data

Indicator
Internet purchases by individuals (2002-2019)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
48 places, 758 data points, 2002–2019
Last refreshed