What is internet purchases by individuals in Estonia?

Internet purchases by individuals in Estonia was 66.8% in 2025, according to Eurostat.

What is the highest internet purchases by individuals recorded in Estonia?

The highest recorded value was 66.8% in 2025.

What is the lowest internet purchases by individuals recorded in Estonia?

The lowest recorded value was 56.5% in 2020.

How does Estonia rank for internet purchases by individuals?

Estonia ranks 12th out of 34 countries with data for 2025.

Is internet purchases by individuals rising or falling in Estonia?

Over the last ten years it is up 18.1%. The long-run trend across the full record is rising.

Where does this Estonia data come from?

The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.

Internet purchases by individuals in Estonia

Name: Internet purchases by individuals in Estonia
Creator: Eurostat
License: CC BY 4.0 (Eurostat)

Estonia: Internet purchases by individuals was 66.8% in 2025. ▲ Rising

Latest (2025)

66.8%

Change on year

up 7.7%

World rank

12th

of 34 countries

All-time high

66.8%

in 2025

All-time low

56.5%

in 2020

Years of data

2020–2025

Internet purchases by individuals in Estonia, 2020–2025

Source: Eurostat. Measured in Percentage of individuals.

Analysis

The most recent figure for internet purchases by individuals in Estonia is 66.8%, measured in 2025. That is the highest value across all 6 years on record.

The figure is up 7.7% on the previous year and up 18.1% over ten years.

That places Estonia 12th out of 34 countries with data for 2025, putting it in the middle of the range.

Countries ranked near Estonia

9 Luxembourg 69.1% compare
10 Finland 68.1% compare
11 Slovakia 66.9% compare
13 Belgium 66.7% compare
14 Austria 65.8% compare
15 Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) 63.6% compare

See the full ranking of 35 places →

More science & technology data for Estonia

Scientific and technical journal articles 1,754 (2023)
Mobile phone subscriptions 2.06 million (2024)
Mobile phone subscriptions per 100 people 151.13 per 100 people (2024)
Mobile and landline phone subscriptions per 100 people 151.13 per 100 people (2024)
Patent applications, nonresidents 1 (2021)
Share of the population using the Internet 92.2% (2024)
Patent applications, residents 25 (2021)
Research and development expenditure 1.8% (2023)
Human resources in science and technology (HRST) by category and NUTS 444 (2025)
Number of people using the Internet 1.21 million users (2021)

All data for Estonia →

Frequently asked questions

What is internet purchases by individuals in Estonia?: Internet purchases by individuals in Estonia was 66.8% in 2025, according to Eurostat.
What is the highest internet purchases by individuals recorded in Estonia?: The highest recorded value was 66.8% in 2025.
What is the lowest internet purchases by individuals recorded in Estonia?: The lowest recorded value was 56.5% in 2020.
How does Estonia rank for internet purchases by individuals?: Estonia ranks 12th out of 34 countries with data for 2025.
Is internet purchases by individuals rising or falling in Estonia?: Over the last ten years it is up 18.1%. The long-run trend across the full record is rising.
Where does this Estonia data come from?: The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.

Download this data

CSV · JSON — 6 observations, free to reuse under CC BY 4.0 (Eurostat).

About this data

Indicator: Internet purchases by individuals (2020 onwards)
Unit: Percentage of individuals
Source: Eurostat
Licence: CC BY 4.0 (Eurostat)
Coverage: 35 places, 208 data points, 2020–2025
Last refreshed: 09 August 2026