Internet purchases by individuals in Estonia
Estonia: Internet purchases by individuals was 66.8% in 2025. ▲ Rising
Latest (2025)
66.8%
Change on year
up 7.7%
World rank
14th
of 42 countries
All-time high
66.8%
in 2025
All-time low
56.5%
in 2020
Years of data
6
2020–2025
Internet purchases by individuals in Estonia, 2020–2025
Source: Eurostat. Measured in Percentage of individuals.
Analysis
The most recent figure for internet purchases by individuals in Estonia is 66.8%, measured in 2025. That is the highest value across all 6 years on record.
The figure is up 7.7% on the previous year and up 18.1% over ten years.
That places Estonia 14th out of 42 countries with data for 2025, putting it in the middle of the range.
Internet purchases by individuals in Estonia, year by year
| Year | Percentage of individuals | Change |
|---|---|---|
| 2020 | 56.5% | — |
| 2021 | 61.7% | +9.2% |
| 2022 | 59.1% | -4.2% |
| 2023 | 62.0% | +5.0% |
| 2024 | 62.0% | -0.1% |
| 2025 | 66.8% | +7.7% |
Estonia compared with similar countries
- Estonia's 66.8% is above the median for Europe & Central Asia, which is 59.6%, 1.1× the median. (31 countries reporting)
- Estonia's 66.8% is above the median for high income countries, which is 64.3%, 1.0× the median. (28 countries reporting)
Countries ranked near Estonia
More science & technology data for Estonia
- Mobile landline subscriptions, per unit of GDP 0 units per US$ of GDP (2024)
- Mobile landline subscriptions, gaps filled 151.13 (2024)
- Mobile cellular subscriptions by country, per capita 1.5 units per person (2024)
- Mobile cellular subscriptions by country, per unit of GDP 0 units per US$ of GDP (2024)
- Mobile cellular subscriptions by country, gaps filled 2.06 million (2024)
- Mobile cellular subscriptions by country, per square kilometre 48.06 units per square kilometre (2023)
- Mobile landline subscriptions, annual growth rate 0.6232 % change on previous year (2024)
- Mobile cellular subscriptions by country, annual growth rate 0.1339 % change on previous year (2024)
- Scientific and technical journal articles 1,754 (2023)
- Scientific and technical journal articles, per capita 0.0013 units per person (2023)
Frequently asked questions
- What is internet purchases by individuals in Estonia?
- Internet purchases by individuals in Estonia was 66.8% in 2025, according to Eurostat.
- What is the highest internet purchases by individuals recorded in Estonia?
- The highest recorded value was 66.8% in 2025.
- What is the lowest internet purchases by individuals recorded in Estonia?
- The lowest recorded value was 56.5% in 2020.
- How does Estonia rank for internet purchases by individuals?
- Estonia ranks 14th out of 42 countries with data for 2025.
- Is internet purchases by individuals rising or falling in Estonia?
- Over the last ten years it is up 18.1%. The long-run trend across the full record is rising.
- Where does this Estonia data come from?
- The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.
Download this data
CSV · JSON — 6 observations, free to reuse under CC BY 4.0 (Eurostat).