Internet purchases by individuals (2020 onwards) by country
Countries reporting
42
Highest
87.5%
Ireland
Lowest
23.3%
Albania
Median
58.9%
Years covered
6
2020–2025
Data points
256
What the numbers show
Internet purchases by individuals (2020 onwards) is currently reported for 42 countries. The highest value is 87.5% in Ireland; the lowest is 23.3% in Albania.
The median across all reporting countries is 58.9%, and the mean is 59.8%.
The gap between the highest and lowest reporting country is a factor of about 4.
Over the past decade 40 countries rose and 1 fell. The largest increase was in Albania (up 314.0%), and the largest decrease in Germany (down 6.2%).
Internet purchases by individuals: full country ranking
| # | Country | Latest | Year | 10-year change | Trend |
|---|---|---|---|---|---|
| 1 | Ireland | 87.5% | 2025 | up 36.6% | rising |
| 2 | Netherlands | 86.4% | 2025 | up 11.7% | rising |
| 2 | Netherlands | 86.4% | 2025 | up 11.7% | rising |
| 4 | Denmark | 81.9% | 2025 | up 3.2% | flat |
| 5 | Norway | 80.4% | 2025 | up 14.8% | rising |
| 6 | Sweden | 80.1% | 2025 | up 10.0% | rising |
| 7 | Czechia | 75.4% | 2025 | up 28.4% | rising |
| 8 | Germany | 70.4% | 2025 | down 6.2% | falling |
| 9 | France | 70.3% | 2025 | — | rising |
| 10 | Luxembourg | 69.1% | 2025 | up 0.2% | flat |
| 11 | Finland | 68.1% | 2025 | up 14.1% | rising |
| 12 | Slovakia | 66.9% | 2025 | up 39.8% | rising |
| 12 | Slovakia | 66.9% | 2025 | up 39.8% | rising |
| 14 | Estonia | 66.8% | 2025 | up 18.1% | rising |
| 14 | Estonia | 66.8% | 2025 | up 18.1% | rising |
| 16 | Belgium | 66.7% | 2025 | up 3.1% | flat |
| 17 | Austria | 65.8% | 2025 | up 18.3% | rising |
| 18 | Euro area (EA11-1999, EA12-2001, EA13-2007, EA15-2008, EA16-2009, EA17-2011, EA18-2014, EA19-2015, EA20-2023, EA21-2026) | 63.6% | 2025 | up 12.9% | rising |
| 19 | Greece | 62.9% | 2025 | up 64.2% | rising |
| 20 | Malta | 62.5% | 2025 | up 14.7% | rising |
| 21 | Spain | 59.6% | 2025 | up 10.8% | rising |
| 22 | Cyprus | 58.2% | 2025 | up 87.1% | rising |
| 23 | Poland | 56.6% | 2025 | up 21.4% | rising |
| 23 | Poland | 56.6% | 2025 | up 21.4% | rising |
| 25 | Hungary | 54.8% | 2025 | up 11.2% | rising |
| 26 | Latvia | 54.3% | 2025 | up 41.9% | rising |
| 26 | Latvia | 54.3% | 2025 | up 41.9% | rising |
| 28 | Lithuania | 53.5% | 2025 | up 28.5% | rising |
| 28 | Lithuania | 53.5% | 2025 | up 28.5% | rising |
| 30 | Slovenia | 53.2% | 2025 | up 3.1% | flat |
| 30 | Slovenia | 53.2% | 2025 | up 3.1% | flat |
| 32 | Croatia | 51.1% | 2025 | up 11.6% | rising |
| 32 | Croatia | 51.1% | 2025 | up 11.6% | rising |
| 34 | Serbia | 50.5% | 2025 | up 74.2% | rising |
| 35 | Portugal | 49.6% | 2025 | up 40.7% | rising |
| 36 | Italy | 43.8% | 2025 | up 39.4% | rising |
| 37 | Türkiye | 42.3% | 2025 | up 76.7% | rising |
| 38 | Romania | 41.5% | 2025 | up 87.8% | rising |
| 39 | Bosnia and Herzegovina | 39.4% | 2025 | up 119.2% | rising |
| 40 | Bulgaria | 34.8% | 2025 | up 122.6% | rising |
| 41 | Montenegro | 30.2% | 2025 | up 99.8% | rising |
| 42 | Albania | 23.3% | 2025 | up 314.0% | rising |
Regions and income groups
Aggregates are excluded from the country ranking above so that a region can never outrank a country.