Internet purchases by individuals in Germany
Germany: Internet purchases by individuals was 70.4% in 2025. ▼ Falling
Latest (2025)
70.4%
Change on year
up 5.5%
World rank
8th
of 42 countries
All-time high
75.0%
in 2020
All-time low
66.2%
in 2022
Years of data
6
2020–2025
Internet purchases by individuals in Germany, 2020–2025
Source: Eurostat. Measured in Percentage of individuals.
Analysis
Germany recorded 70.4% for internet purchases by individuals in 2025.
That represents a change of up 5.5% on the previous year and down 6.2% over ten years.
That places Germany 8th out of 42 countries with data for 2025, putting it in the top quarter.
Internet purchases by individuals in Germany, year by year
| Year | Percentage of individuals | Change |
|---|---|---|
| 2020 | 75.0% | — |
| 2021 | 69.0% | -8.0% |
| 2022 | 66.2% | -4.0% |
| 2023 | 67.5% | +1.9% |
| 2024 | 66.8% | -1.1% |
| 2025 | 70.4% | +5.5% |
Germany compared with similar countries
- Germany's 70.4% is above the median for Europe & Central Asia, which is 59.6%, 1.2× the median. (31 countries reporting)
- Germany's 70.4% is above the median for high income countries, which is 64.3%, 1.1× the median. (28 countries reporting)
Countries ranked near Germany
More science & technology data for Germany
- Mobile landline subscriptions, per unit of GDP 0 units per US$ of GDP (2024)
- Mobile landline subscriptions, gaps filled 129.15 (2024)
- Mobile cellular subscriptions by country, per capita 1.31 units per person (2024)
- Mobile cellular subscriptions by country, per unit of GDP 0 units per US$ of GDP (2024)
- Mobile cellular subscriptions by country, gaps filled 109.20 million (2024)
- Mobile cellular subscriptions by country, per square kilometre 301.63 units per square kilometre (2023)
- Mobile landline subscriptions, annual growth rate 3.6 % change on previous year (2024)
- Mobile cellular subscriptions by country, annual growth rate 3.61 % change on previous year (2024)
- Scientific and technical journal articles 108,782 (2023)
- Scientific and technical journal articles, per capita 0.0013 units per person (2023)
Frequently asked questions
- What is internet purchases by individuals in Germany?
- Internet purchases by individuals in Germany was 70.4% in 2025, according to Eurostat.
- What is the highest internet purchases by individuals recorded in Germany?
- The highest recorded value was 75.0% in 2020.
- What is the lowest internet purchases by individuals recorded in Germany?
- The lowest recorded value was 66.2% in 2022.
- How does Germany rank for internet purchases by individuals?
- Germany ranks 8th out of 42 countries with data for 2025.
- Is internet purchases by individuals rising or falling in Germany?
- Over the last ten years it is down 6.2%. The long-run trend across the full record is falling.
- Where does this Germany data come from?
- The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.
Download this data
CSV · JSON — 6 observations, free to reuse under CC BY 4.0 (Eurostat).