Internet purchases by individuals in Germany

Germany: Internet purchases by individuals was 70.4% in 2025. ▼ Falling

Latest (2025)
70.4%
Change on year
up 5.5%
World rank
7th
of 34 countries
All-time high
75.0%
in 2020
All-time low
66.2%
in 2022
Years of data
6
2020–2025

Internet purchases by individuals in Germany, 2020–2025

0204060802020202220252020: 75 Percentage of individuals2021: 69 Percentage of individuals2022: 66.2 Percentage of individuals2023: 67.5 Percentage of individuals2024: 66.8 Percentage of individuals2025: 70.4 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

Germany recorded 70.4% for internet purchases by individuals in 2025.

That represents a change of up 5.5% on the previous year and down 6.2% over ten years.

That places Germany 7th out of 34 countries with data for 2025, putting it in the top quarter.

Countries ranked near Germany

  1. 4 Norway 80.4% compare
  2. 5 Sweden 80.1% compare
  3. 6 Czechia 75.4% compare
  4. 8 France 70.3% compare
  5. 9 Luxembourg 69.1% compare
  6. 10 Finland 68.1% compare

See the full ranking of 35 places →

More science & technology data for Germany

All data for Germany →

Frequently asked questions

What is internet purchases by individuals in Germany?
Internet purchases by individuals in Germany was 70.4% in 2025, according to Eurostat.
What is the highest internet purchases by individuals recorded in Germany?
The highest recorded value was 75.0% in 2020.
What is the lowest internet purchases by individuals recorded in Germany?
The lowest recorded value was 66.2% in 2022.
How does Germany rank for internet purchases by individuals?
Germany ranks 7th out of 34 countries with data for 2025.
Is internet purchases by individuals rising or falling in Germany?
Over the last ten years it is down 6.2%. The long-run trend across the full record is falling.
Where does this Germany data come from?
The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.

Download this data

CSV · JSON — 6 observations, free to reuse under CC BY 4.0 (Eurostat).

About this data

Indicator
Internet purchases by individuals (2020 onwards)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
35 places, 208 data points, 2020–2025
Last refreshed