Internet purchases by individuals in Hungary

Hungary: Internet purchases by individuals was 54.8% in 2025. ▲ Rising

Latest (2025)
54.8%
Change on year
down 11.3%
World rank
25th
of 42 countries
All-time high
61.7%
in 2024
All-time low
49.3%
in 2020
Years of data
6
2020–2025

Internet purchases by individuals in Hungary, 2020–2025

02040602020202220252020: 49.3 Percentage of individuals2021: 57.6 Percentage of individuals2022: 60.8 Percentage of individuals2023: 59 Percentage of individuals2024: 61.7 Percentage of individuals2025: 54.8 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

In 2025, internet purchases by individuals in Hungary stood at 54.8%.

The figure is down 11.3% on the previous year and up 11.2% over ten years.

Hungary ranks 25th of 42 countries on this measure, in the middle of the range.

Internet purchases by individuals in Hungary, year by year

Annual values for Internet purchases by individuals (2020 onwards) in Hungary, 2020 to 2025.
Year Percentage of individuals Change
2020 49.3% —
2021 57.6% +16.9%
2022 60.8% +5.4%
2023 59.0% -2.9%
2024 61.7% +4.7%
2025 54.8% -11.3%

Hungary compared with similar countries

  • Hungary's 54.8% is below the median for Europe & Central Asia, which is 59.6%, 92% of the median. (31 countries reporting)
  • Hungary's 54.8% is below the median for high income countries, which is 64.3%, 85% of the median. (28 countries reporting)

Countries ranked near Hungary

  1. 22 Cyprus 58.2% compare
  2. 23 Poland 56.6% compare
  3. 23 Poland 56.6% compare
  4. 26 Latvia 54.3% compare
  5. 26 Latvia 54.3% compare
  6. 28 Lithuania 53.5% compare
  7. 28 Lithuania 53.5% compare

See the full ranking of 43 places →

More science & technology data for Hungary

All data for Hungary →

Frequently asked questions

What is internet purchases by individuals in Hungary?
Internet purchases by individuals in Hungary was 54.8% in 2025, according to Eurostat.
What is the highest internet purchases by individuals recorded in Hungary?
The highest recorded value was 61.7% in 2024.
What is the lowest internet purchases by individuals recorded in Hungary?
The lowest recorded value was 49.3% in 2020.
How does Hungary rank for internet purchases by individuals?
Hungary ranks 25th out of 42 countries with data for 2025.
Is internet purchases by individuals rising or falling in Hungary?
Over the last ten years it is up 11.2%. The long-run trend across the full record is rising.
Where does this Hungary data come from?
The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.

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Internet purchases by individuals in Hungary. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://science-tech.statizoid.com/stat/internet-purchases-by-individuals-2020-onwards/hungary/

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About this data

Indicator
Internet purchases by individuals (2020 onwards)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
43 places, 256 data points, 2020–2025
Last refreshed