Internet purchases by individuals in Latvia

Latvia: Internet purchases by individuals was 54.3% in 2025. ▲ Rising

Latest (2025)
54.3%
Change on year
up 11.1%
World rank
26th
of 42 countries
All-time high
54.3%
in 2025
All-time low
38.3%
in 2020
Years of data
6
2020–2025

Internet purchases by individuals in Latvia, 2020–2025

02040602020202220252020: 38.3 Percentage of individuals2021: 50.5 Percentage of individuals2022: 42.2 Percentage of individuals2023: 46.3 Percentage of individuals2024: 48.9 Percentage of individuals2025: 54.3 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

The most recent figure for internet purchases by individuals in Latvia is 54.3%, measured in 2025. That is the highest value across all 6 years on record.

That represents a change of up 11.1% on the previous year and up 41.9% over ten years.

Latvia ranks 26th of 42 countries on this measure, in the middle of the range.

Internet purchases by individuals in Latvia, year by year

Annual values for Internet purchases by individuals (2020 onwards) in Latvia, 2020 to 2025.
Year Percentage of individuals Change
2020 38.3% —
2021 50.5% +32.0%
2022 42.2% -16.5%
2023 46.3% +9.7%
2024 48.9% +5.6%
2025 54.3% +11.1%

Latvia compared with similar countries

  • Latvia's 54.3% is below the median for Europe & Central Asia, which is 59.6%, 91% of the median. (31 countries reporting)
  • Latvia's 54.3% is below the median for high income countries, which is 64.3%, 84% of the median. (28 countries reporting)

Countries ranked near Latvia

  1. 23 Poland 56.6% compare
  2. 23 Poland 56.6% compare
  3. 25 Hungary 54.8% compare
  4. 26 Latvia 54.3% compare
  5. 28 Lithuania 53.5% compare
  6. 28 Lithuania 53.5% compare

See the full ranking of 43 places →

More science & technology data for Latvia

All data for Latvia →

Frequently asked questions

What is internet purchases by individuals in Latvia?
Internet purchases by individuals in Latvia was 54.3% in 2025, according to Eurostat.
What is the highest internet purchases by individuals recorded in Latvia?
The highest recorded value was 54.3% in 2025.
What is the lowest internet purchases by individuals recorded in Latvia?
The lowest recorded value was 38.3% in 2020.
How does Latvia rank for internet purchases by individuals?
Latvia ranks 26th out of 42 countries with data for 2025.
Is internet purchases by individuals rising or falling in Latvia?
Over the last ten years it is up 41.9%. The long-run trend across the full record is rising.
Where does this Latvia data come from?
The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.

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Internet purchases by individuals in Latvia. Statizoid, drawing on Eurostat. Retrieved 25 September 2026, from https://science-tech.statizoid.com/stat/internet-purchases-by-individuals-2020-onwards/latvia/

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About this data

Indicator
Internet purchases by individuals (2020 onwards)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
43 places, 256 data points, 2020–2025
Last refreshed