What is internet purchases by individuals in Italy?

Internet purchases by individuals in Italy was 43.8% in 2025, according to Eurostat.

What is the highest internet purchases by individuals recorded in Italy?

The highest recorded value was 43.8% in 2025.

What is the lowest internet purchases by individuals recorded in Italy?

The lowest recorded value was 31.4% in 2020.

How does Italy rank for internet purchases by individuals?

Italy ranks 28th out of 34 countries with data for 2025.

Is internet purchases by individuals rising or falling in Italy?

Over the last ten years it is up 39.4%. The long-run trend across the full record is rising.

Where does this Italy data come from?

The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.

Internet purchases by individuals in Italy

Name: Internet purchases by individuals in Italy
Creator: Eurostat
License: CC BY 4.0 (Eurostat)

Italy: Internet purchases by individuals was 43.8% in 2025. ▲ Rising

Latest (2025)

43.8%

Change on year

up 4.6%

World rank

28th

of 34 countries

All-time high

43.8%

in 2025

All-time low

31.4%

in 2020

Years of data

2020–2025

Internet purchases by individuals in Italy, 2020–2025

Source: Eurostat. Measured in Percentage of individuals.

Analysis

Italy recorded 43.8% for internet purchases by individuals in 2025. That is the highest value across all 6 years on record.

That represents a change of up 4.6% on the previous year and up 39.4% over ten years.

That places Italy 28th out of 34 countries with data for 2025, putting it in the bottom quarter.

Countries ranked near Italy

25 Croatia 51.1% compare
26 Serbia 50.5% compare
27 Portugal 49.6% compare
29 Türkiye 42.3% compare
30 Romania 41.5% compare
31 Bosnia and Herzegovina 39.4% compare

See the full ranking of 35 places →

More science & technology data for Italy

Scientific and technical journal articles 82,771 (2023)
Mobile cellular subscriptions by country 78.67 million (2024)
Mobile cellular subscriptions per 100 people 132.57 (2024)
Mobile landline subscriptions 132.57 (2024)
Patent applications, nonresidents 797 (2021)
Share of individuals using the internet 89.22 (2024)
Patent applications, residents 10,281 (2021)
Research and development expenditure 1.4% (2023)
Human resources in science and technology (HRST) by category and NUTS 11,460 (2025)
Number of internet users 44.71 million (2021)

All data for Italy →

Frequently asked questions

What is internet purchases by individuals in Italy?: Internet purchases by individuals in Italy was 43.8% in 2025, according to Eurostat.
What is the highest internet purchases by individuals recorded in Italy?: The highest recorded value was 43.8% in 2025.
What is the lowest internet purchases by individuals recorded in Italy?: The lowest recorded value was 31.4% in 2020.
How does Italy rank for internet purchases by individuals?: Italy ranks 28th out of 34 countries with data for 2025.
Is internet purchases by individuals rising or falling in Italy?: Over the last ten years it is up 39.4%. The long-run trend across the full record is rising.
Where does this Italy data come from?: The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.

Download this data

CSV · JSON — 6 observations, free to reuse under CC BY 4.0 (Eurostat).

About this data

Indicator: Internet purchases by individuals (2020 onwards)
Unit: Percentage of individuals
Source: Eurostat
Licence: CC BY 4.0 (Eurostat)
Coverage: 35 places, 208 data points, 2020–2025
Last refreshed: 09 August 2026