Internet purchases by individuals in Serbia

Serbia: Internet purchases by individuals was 50.5% in 2025. ▲ Rising

Latest (2025)
50.5%
Change on year
up 6.3%
World rank
26th
of 34 countries
All-time high
50.5%
in 2025
All-time low
29.0%
in 2020
Years of data
6
2020–2025

Internet purchases by individuals in Serbia, 2020–2025

02040602020202220252020: 29 Percentage of individuals2021: 35.7 Percentage of individuals2022: 40 Percentage of individuals2023: 45.9 Percentage of individuals2024: 47.5 Percentage of individuals2025: 50.5 Percentage of individuals

Source: Eurostat. Measured in Percentage of individuals.

Analysis

The most recent figure for internet purchases by individuals in Serbia is 50.5%, measured in 2025. That is the highest value across all 6 years on record.

Compared with earlier readings it is up 6.3% on the previous year and up 74.2% over ten years.

Serbia ranks 26th of 34 countries on this measure, in the bottom quarter.

Countries ranked near Serbia

  1. 23 Lithuania 53.5% compare
  2. 24 Slovenia 53.2% compare
  3. 25 Croatia 51.1% compare
  4. 27 Portugal 49.6% compare
  5. 28 Italy 43.8% compare
  6. 29 Türkiye 42.3% compare

See the full ranking of 35 places →

More science & technology data for Serbia

All data for Serbia →

Frequently asked questions

What is internet purchases by individuals in Serbia?
Internet purchases by individuals in Serbia was 50.5% in 2025, according to Eurostat.
What is the highest internet purchases by individuals recorded in Serbia?
The highest recorded value was 50.5% in 2025.
What is the lowest internet purchases by individuals recorded in Serbia?
The lowest recorded value was 29.0% in 2020.
How does Serbia rank for internet purchases by individuals?
Serbia ranks 26th out of 34 countries with data for 2025.
Is internet purchases by individuals rising or falling in Serbia?
Over the last ten years it is up 74.2%. The long-run trend across the full record is rising.
Where does this Serbia data come from?
The figures come from Eurostat, published as part of Internet purchases by individuals (2020 onwards). Statizoid updates them automatically from the source API.

Download this data

CSV · JSON — 6 observations, free to reuse under CC BY 4.0 (Eurostat).

About this data

Indicator
Internet purchases by individuals (2020 onwards)
Unit
Percentage of individuals
Source
Eurostat
Licence
CC BY 4.0 (Eurostat)
Coverage
35 places, 208 data points, 2020–2025
Last refreshed